In 1967, the Mets were determined to rise from the depths of their tenth- and ninth-place beginnings. They didn’t just yet, but Willard Mullin’s illustration of the effort is just one reason the ’67 yearbook stands asĀ a gem from another time.
Up the Down StaircaseIn 1967, the Mets were determined to rise from the depths of their tenth- and ninth-place beginnings. They didn’t just yet, but Willard Mullin’s illustration of the effort is just one reason the ’67 yearbook stands asĀ a gem from another time.
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Maybe I'm dense, but why is just one step broken?
It was the first time the Mets didn't have a better record than the year before…
Things That Only A Graphic Artist Notices:
1. This entire cover (except for 'Revised Edition') is hand-lettered. The price, the weird googly 'oo' in yearbook-even the Mets logo is all done in one swoop.
2. No Marketing Department got to question (read 'ruin') everything. Why yellow? Why a little kid? who's the NL guy? What do those numbers mean? How about a big, strong Met man running up steps that aren't cracked?
3. Good God, it's a 'concept' piece. It's conveying an actual idea, or a hope for the coming season. We can't have that…what if we're wrong?
4. Who draws anymore?
Willard Mullin rules still.
Things That Fans Sure Notice:
It was just 50 cents! In today's money, that'd be just about $3. Last year's dreadful book cost $10. FWIW, mid-60's Mets Yearbooks in good condition fetch $20 or $30 in the collectibles market. The rare-ish '62 one is over $100 in good to excellent condition. But I bet nobody ever pays much more than $10 for the 2006 model.